How to Successfully Market Your Golf Event

May 17, 2012

Whether you have been the host of your company’s annual golf tournament for the past two decades, or your boss put you in charge of organizing this year’s outing, there are several steps you want to take in order to host a successful event.  Many people and businesses don’t realize the profit opportunity when hosting a golf event, which could be anything from a charity tournament to an annual employee outing.  Like most other business events, the objective is to generate a profit.   More often than not, the one’s hosting the event are overly focused on their “expenses” rather than the customer, or in this instance, the golfer.  Taking care of the golfer should be the number one priority.  A happy golfer means an opportunity for repeat business year after year.

While a sleeve of golf balls, a pack of tees and a couple ball markers may seem like a sufficient gift for the golfer in the eyes of the host, the golfer may see it as the cheap way out.  We all understand it takes money to pay for more appealing giveaways, but who ever said it had to be your money?

Lesson #1: Optimize Sponsorships

Let the sponsors pay for your giveaways.  The more sponsors you can sign on for the event, the less out of pocket expense for you.  Rather than giving away golf balls branded with one company’s logo, package together a kit of promotional gifts branded with several company’s logos.


  1. Giveaway sleeve of Titleist Pro V1 Golf Balls (Most Popular Ball)
    • One, possibly two sponsors on ball
    • 20% profit
  2. Giveaway kit bundled with sleeve of Callaway Warbird 2.0 golf balls (fairly cheap ball, but ability to leverage quality of ball because Callaway is recognizable name), a matchbook tee holder, a chilly pad towel (one of the hottest new innovations), poker chips (ball markers), a scramble pick (pole used to pick up ball quickly during scramble play), and a hat clip slider.
    • Bury balls within kit (so the balls aren’t the highlight)
    • Although this may seem like a lot initially, if you have partnered with enough sponsors, these gifts leave endless possibilities for logo placement, and in turn, a very low out of pocket expense.
    • 40% profit
  3. Event Memorabilia
    • Giveaway framed golf towel, covered with sponsors logos
    • Design a unique trophy imprinted with sponsor logos

Whichever gift(s) you choose to share with the event participants, be sure to utilize both your sponsors and your promotional space.  Once the sponsors are in place, the possibilities for promoting them within the event are seemingly endless.  Hole signs, green signs, flags, banners, shirts, umbrella’s, etc, make sure to chose your products wisely, keeping in mind, the more space for sponsors, the more revenue generated.

For a more detailed guide to planning your next golf event, our friends over at BallPro have put together a Tournament Planner, which you can view HERE.

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PhotoTex: A Creative Approach to Peel and Stick Advertising

May 3, 2012

“Photo Tex is a peel and stick, patented, polyester fabric, adhesive media material that can be installed on virtually any surface (except non-painted brick) in any weather condition and then removed and reused many times over. Photo Tex is non-toxic, green and phthalates free.”

Photo Tex is a creative, environmentally friendly,  new method of advertising both indoors and out.  Built to withstand all weather conditions, from rain to snow to freezing cold temperatures, Photo Tex is a suitable alternative to all wasteful, one time use forms of peel and stick advertisements.  Similar to the popular Fathead products, the Photo Tex adhesive does not leave sticky residue on 99% of the surfaces when removed.  In addition, the polyester-fabric will not rip, wrinkle, curl or shrink like other materials and it can be pulled apart.

The versatile design allows you to wrap your ad around wall corners or poles, or even adhere it to a ceiling. Several well known organizations and business have already adopted the innovative technology, including the likes of Macy’s, Coca Cola, Anheuser Busch, Coors-Miller, McDonald’s, Victoria’s Secret, Stadiums and Events (New England’s own Patriot Place), Verizon, & several more.  Whether it be photo reproductions, wallpaper borders, corporate advertising, signs, posters, pillar/pole ads, department store posters/ads, elevator doors, race cars, or window signs, be creative and think outside the box.

For additional information on sizes and samples, inquire below.

Visit Photo Tex Official Website | @StikAbility

Munro Graphics Official Website | @JFMunro