Communicate with your printer and reap the benefit of his experience

March 2, 2010

Here’s a true story that took place today that illustrates not only the need to communicate with your printer but also the benefits to you by doing so.

This morning a customer came to me to ask if I could make a couple of rubber stamps for him. I told him sure and in the course of our conversation it came out that he actually needed two. One was for a STD Mail Indecia permit and the other was for a postal service endorsement.

We had just printed a fairly large order of flyers for this customer and without discussing it with us at all he decided that he was going to mail about 7500 of them. The poor guy went out and got several paper lists and proceeded to start addressing them in long hand!

After about 500 he then went to the post office to mail those he had completed.  That’s when he found out about the need for a permit etc.

Had he come to me first I could have saved him oodles of work. 

  • We would have suggested printing some of the flyers as a self mailing post card and eliminated the expense of the envelope.
  • We would have procured the list for him in an electronic format
  • We would have walked him through the mailing process or partnered with a mail house to address and mail his piece.

Fortunately we had the conversation this morning and we were able to at least print some envelopes for him with everything required for the mailing. At least he won’t wear out his wrist with the rubber stamps.

As has been said so many times by so many experts, please give your printer the information he needs to achieve your goals.


Margies Print Tips

February 26, 2010

Here is some really great advice for anyone dealing with a printer courtesy of Margie Dana Margies Print Tips.

A Laypersons Guide to Graphic Design: Observatory: Design Observer

February 23, 2010

Here is another one of those articles that just begs to be shared. It’s a very well written piece that acknowledges both the creative artistic side but also gives voice to the professional training and skill required to implement a design that is not only artistic and pleasing to the eye but also commercially effective.

 A Laypersons Guide to Graphic Design: Observatory: Design Observer.

Chinese Printers Play Dirty in Stealing US Customers | Talking Through My Hat

February 23, 2010

This is an absolutely awesome opinion piece about what sending skilled jobs off shore is doing to our economy. It’s worth reading and sharing with everyone you know who is in a position to make buying decisions whether it’s for their own business, for their employer or for their own household

Chinese Printers Play Dirty in Stealing US Customers | Talking Through My Hat.

February 11, 2010

Here’s some really great advice from Joe Kern at Myorderdesk.  It’s worth sharing

Why I “block” on Twitter | {grow}

January 25, 2010

Why I “block” on Twitter | {grow}.

This is a really good common sense article about Twitter and preserving your good name. Some could assume a lot about you based on your followers.

It’s a very timely follow up to my newsletter being sent today.

Is Your Company Prepared for the Lacey Act? | World Resources Institute

January 21, 2010

Is Your Company Prepared for the Lacey Act? | World Resources Institute.

This article is both a wake up call and an indication that forests will be protected. If you use wood products in any way, paper, building, fuel you should take the time to read it.